Frima Reveals a New Brand Positioning and Opens New Gaming Territories
Expertise
After more than 20 years in the game industry, Frima is entering a new chapter with the unveiling of a refreshed brand identity designed to clarify its service offering.
This repositioning formalizes a reality that has long been true: Frima is not simply a service provider, but a strategic partner capable of supporting its collaborators at every level.
Three Ways We Can Create Value Together
In Co-Development, we act as a natural extension of our partners’ teams. We treat every project with the same level of accountability and commitment as if it were our own. Beyond execution, we actively contribute to maximizing value at every step of development through a bespoke approach, a deep solution-oriented expertise, and a strong understanding of business dynamics.
In Full Development, we take ownership of the entire production cycle. Our creativity is fuelled by science through the integration of business intelligence at every stage of development. Guided by data and by a deep respect for the DNA of each IP, we create games that captivate players and breathe new life into the worlds entrusted to us.
Through Investment, Frima becomes a full partner, creatively, operationally, and financially. We co-invest in the projects we believe in, sharing both the risks and the ambitions. Acting as a catalyst, we identify the right IP, bring together the right partners, and develop the right game
Innovation at the Core of Our Approach
At the heart of our approach is our Innovation Centre, a hub dedicated to prototyping, strategic insights, and emerging technology adoption. Its mission is to support our business lines by optimizing our processes, increasing efficiency, and reducing the risks associated with game development.
No matter how we team up, one thing remains constant: our partners can expect a boutique approach tailored to their needs, supported by unmatched craftsmanship.
New gaming territories are not found. They are built with vision, with ambition, with Frima.